Create Your Own Hygge Moment with Natural Skincare – Our Campaign in Copenhagen

Copenhagen is the perfect embodiment of the hygge spirit – a Danish philosophy of happiness focused on coziness, simplicity, and harmony. This fall, we chose Copenhagen as the backdrop for our latest Alba1913 campaign to showcase how natural skincare can become a daily ritual that brings more calm and self-care into your life.

Why did we choose Copenhagen? This city, with its attention to detail, connection to nature, and unique atmosphere, perfectly reflects the essence of what we want to convey through our skincare products.

Hygge in Everyday Skincare Rituals

Hygge is more than just a philosophy – it’s a way of life. It’s about small, everyday moments that bring joy and comfort, even in the midst of a busy day. Walking through the streets of Copenhagen, visiting cozy cafes, botanical gardens, and wellness spots, we discovered how many of these moments can inspire your own skincare rituals.

Daily skincare is often seen as a necessity, but it can be so much more – a moment to relax and care for yourself. Our campaign illustrates how natural skincare can introduce a bit of hygge into your routine. Gentle yet effective, our products are the perfect complement to this peaceful, harmonious lifestyle.

Nature and Skincare – A Perfect Match

During our photo session, we visited the beautiful Botanical Gardens in Copenhagen. This tranquil oasis, filled with greenery and natural beauty, reminded us of the importance of staying close to nature – in both skincare and everyday life. Strolling through the gardens, we felt a sense of balance and peace with each breath. It’s these types of moments that inspire the rituals we create with our products.

Art, Architecture, and Simplicity

Copenhagen is also a city of art and design. During the campaign, we visited Frama Studio and the Danish Architecture Centre, where we were reminded of the beauty in simplicity. Just like Danish architecture, our skincare philosophy is rooted in simple, yet thoughtfully designed rituals. Skincare doesn’t have to be complicated to be effective. Our products reflect this philosophy – easy-to-use, deeply nourishing, and aligned with the minimalist approach that celebrates wellness through simplicity.

Small Moments, Big Difference

In our campaign, we also captured those small, everyday moments – morning coffee at cozy spots and restful bike rides during a crisp autumn day. It’s in these simple moments that you can truly experience hygge. It’s the perfect time to apply your favorite hand cream, face toner, or body lotion, bringing a touch of luxury and calm to your daily routine.